Blogging and Traffic Generation
If you’re new to internet marketing then you’ll quickly learn that the key to your success online is increasing web traffic to your website. But not just any kind of traffic. You need targeted traffic. And by “targeted” we mean people who are pre-qualified and interested in what it is you are trying to promote.
Lots of people make the mistake of paying for traffic and what they will quickly discover is that the traffic they receive is basically worthless. The reason for this is because the traffic they purchase is often what is called “expired domain” traffic. “Expired domain” traffic is simply traffic that is redirected to your website because the website people were trying to go to is no longer functional because the owner of the website let the domain name expire. So someone may go to Google and do a search on “XYZ Widgets” and then click on the link that shows up in the search. But instead of going to “XYZ Widgets” they end up at your website that promotes “ABC Whatchamacallitz”. Well, they weren’t looking for what you are promoting so how likely are they to stay on your website and buy what you are marketing?
So the point being that if you want to be successful online you have to create traffic of people who are interested in what you are selling.
So the next question is then how do you do that?
And there are actually quite a few different methods of creating traffic for your website. And I would recommend that you spend some time learning some or all of them. Some of those methods are as follows:
- Article Marketing
- Traffic Exchanges
- Media Buys
- Video Marketing
- Search Engine Optimization (SEO)
Today, we want to take a look at blogging and why it can be such a successful way to generate traffic for your website.
Using WordPress to Create Traffic
One of the most popular platforms for blogging is WordPress. What is WordPress?
“WordPress is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system. WordPress is used by over 16.7% of Alexa Internet‘s “top 1 million” websites and as of August 2011 manages 22% of all new websites. WordPress is currently the most popular blogging system in use on the Web.“(Wikipedia – http://en.wikipedia.org/wiki/WordPress)
WordPress bloggers make up the most numerous types of bloggers today and for good reason . This is because of all the different themes and plugins one can utilize to design their website.
And, the most important feature of WordPress and blogging in general is what is called Search Engine Optimization (SEO). SEO is the process of writing a blog post in such a way that it is found prominently in the search engines when someone searches on the subject written about on the blog.
For instance, if someone wrote a blog post about dog training, then they would want their post to show up on the first page of Google when someone searched on the term “dog training”. Traffic generation can be achieved by learning SEO and applying those principles to blogging.
However, two of the drawbacks for people just starting out online is that installing and configuring WordPress can be quite an undertaking. And then if they do figure out how to get their blog up and running, how do they construct their blog posts to maximize the power of SEO?
The Solution to Traffic Generation
There is a solution to both problems!
It is called Empower Network.
Empower Network is a blogging platform system already configured and ready to go for someone to start blogging.
And one of the great features of Empower Network is that they have already configured one of the most powerful WordPress plugins for seo into the platform, designed specifically to guide you in making sure your blog posts are optimized for SEO.
It is called SEOPressor.
SEOPressor is actually sold as a separate product in the Clickbank Marketplace for $47. However, it comes included as part of the Empower Network Blogging System.
How does SEOPressor help you achieve traffic generation?
As you write your posts, SEOPressor will score it and let you know what you need to do in order to improve your SEO. SEOPressor acts as a guide to take you by the hand and show you step-by-step what “tricks” you can perform to make your posts better so that they will rank high in the search engines.
WordPress blogging has really been made even simpler with the Empower Network Blogging Platform and SEOPressor.
For just $25 a month you can go from being unseen on the search engines to ranking high in Google, Bing, and Yahoo, and being the master of generating traffic.. And, as an added bonus, if you also join as an affiliate, you can earn 100% commissions by just telling others about Empower Network.
If you purchase your own domains, and install and configure WordPress yourself, then you should really consider purchasing SEOPressor from Clickbank. As stated above you can purchase it for $47 for a single site license, or for $97 for a multi-site license.
So there you have it.
There is one other important point I would like to make about wordpress blogging. To be really successful with it one really needs to get into the habit of posting on a daily basis. The reason for this is that there is a lot of evidence that Google gives preference to a wordpress blog that provides fresh content on a frequent basis, especially if it’s performed every day. I wouldn’t worry in the beginning about what you write about, but just make sure you write something. This will get you used to doing it.