My company, Comsult Corporation based in the Atlanta Georgia area, has been working with local business owners for approximately 3 years now. We’re a small marketing company that specializes in the following:
- Web Site Design
- Facebook Fan Page Design
- Search Engine Optimization
- Google Places Implementation
- Online Coupon Advertising
- Mobile Advertising
- and More
How the Empower Network Blogging Platform Can Help Your Business
One of the suggestions I always make to my clients now is that they also join Empower Network and start a company blog. This is advantageous for several reasons, whether you have a brick and mortar business, or a home business.
The first thing it allows you to do is create backlinks to your company web site, if you have one. Backlinks are very important for search engine optimization (SEO). Before we discuss what backlinks are, let’s examine SEO.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, includingimage search, local search, video search, academic search,news search and industry-specificvertical search engines. (Wikipedia).
So basically, what this means is that by implementing some simple seo techniques, one can get their web site to show up higher in the search results when a user types in a certain phrase into a search engine.
So, for example, if you live in Atlanta and have the need for a plumber, you might go to Google and type in the phrase “Atlanta plumbers” and what will be returned is pages of plumbers located in the Atlanta area. If you are a plumber in Atlanta, then you would be very interested in having your company show up in those first few search results on the first page. That is what search engine optimization is all about.
Now what are backlinks and why are they important in SEO?
Again, turning to Wikipedia, we find the following:
Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.
Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engineoptimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
So a backlink is simply a way for someone to get from one web site to another. So if you are a business owner and you have one web site that has links that point to your company web site, that provides you what is called “seo juice”.
So why have a blog?
It helps you to create backlinks to your company web site. Likewise, you can also create a page on your company web site that points to your blog, providing “seo juice” to both web sites.
Empower Network Is An Authority Site
There is a second reason, however, that I recommend that business owners get themselves a blog with Empower Network.
Check out these latest rankings from Alexa, a California-based subsidiary company of Amazon.com which provides commercial web traffic data.
The Empower Network Web Site is ranked within the top 400 web sites in the entire world! And they are ranked #91 in the U.S..
That ranks them higher than a lot of well known sites such as The Washington Post, FedEx, AT&T, ABC News.com, and The Warrior Forum!
Why is this important to your business?
It means that Empower Network’s Alex Rank puts them in the status of what is called an Authority Site. And because they are considered an Authority Site, that means that content posted to it is pushed to the top of the search engine results. This means your seo is helped even more by simply using your Empower Network Blog. This is a tremendous advantage over other blogging platforms out there in the marketplace.
And for only $25 a month, it’s difficult to understand why any business owner would not want to have their own Empower Network Blogging System.
Get the Empower Network Blogging System TODAY and start getting more traffic for your business!